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EXPANSION: LICENSE TO MULTIPLY MARKETS
Wednesday, November 12th, 2025 9:00 AM EST
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🧩 EXPANSION: LICENSE TO MULTIPLY MARKETS
1️⃣ "The Full License Model"
Complete control = maximum profit. Get licensed, control everything, capture 100% commissions. Best for established agents with systems in place who can handle dual operations.
The reality check: Requires $3-5K investment, 60-120 hours study time, ongoing presence in both markets, and bandwidth to serve two territories effectively.
Your opportunity: When the math works (you have 3+ referrals/year to that market), full licensing pays for itself with ONE transaction.
2️⃣ "The Strategic Partnership Model"
Leverage without licensing. Partner with a top agent in your target market, co-brand relocation services, split commissions 50/50, share marketing costs.
The reality check: You give up 50% of commission BUT avoid licensing costs, study time, and dual-market operational complexity. Better for agents with 1-2 annual relocations to a market.
Your opportunity: Build referral relationships that feel like partnerships—you maintain client relationship, they handle local execution, everyone wins.
3️⃣ "The Premium Referral Network Model"
Curated relationships = passive income. Identify elite agents in key markets, negotiate 30-35% referral fees (vs. standard 25%), maintain white-glove client experience.
The reality check: Lowest revenue per deal BUT zero licensing costs, zero time investment, and you can cover ALL 50 states instead of just 1-2.
Your opportunity: Build a national network that generates 6-figure passive income without the complexity of multi-state licensing.
See you live. Proper planning separate successful agents from struggling ones.
– Edmund Bogen
“The future belongs to those who build smarter systems, not those who try harder.”
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