The Expired Goldmine

Listing Sequence: Homework Before, Call After

Meeting Details Date & Time:

🗓️ Wednesday, 9:00 AM EST | August 12th

Expired listings have been the best agents' quietest goldmine for thirty years, for one boring reason: the seller already proved they want to move. What changed in 2026 is the size of the pile. More than half of all active listings — 52.2% — are now sitting past 60 days, $347 billion worth, and Florida leads the nation.

But here is what nobody tells you at the 8:00 AM scramble: forty other agents get the same expiration notice you do, and every one of them opens with the same sentence. Speed is table stakes now. It gets you into the queue; it does not get you the listing.

Article 16 says you cannot touch the seller while the listing is still active — so we do the WORK before instead. AI predicts which listings will expire and builds the entire diagnosis in advance. Hour one, you deliver a plan while everyone else reads a script.

🎯The 3 Systems We'll Build Together

We will build the 3 systems that turn scattered chats into a compounding asset:

1️⃣ The Death Watch — AI scores every active listing in your farm for expiration risk across seven signals and predicts the lapse date. Intelligence only; nobody is contacted.

2️⃣ The Pre-Built Autopsy — while it is still listed, a vision model diagnoses the photos, your comps diagnose the price, and AI diagnoses the copy. It becomes one client-ready page: Why Your Home Didn't Sell, plus a 90-day relaunch plan.

3️⃣The First-Hour Play — the compliant 72-hour sequence that leads with the document instead of a pitch, plus the 30/60/90-day re-approach almost nobody runs.

💰 What You'll Leave With

• 🎯 The seven-signal risk scoring model, ready to run on your own MLS export
• 👁 The AI photo autopsy — the capability almost no agent in your market is using
• ⚖️ The Article 16 guardrails — exactly what you may and may not do before a listing lapses
• 📅 The Expired Calendar — expirations echo listings taken six months earlier, so you can staff for the wave instead of reacting to it
• 📅 The 30-day plan + the 22-page implementation workbook

Bring one active listing in your farm that you think is in trouble — we'll score it and build its autopsy live in the session.

Homework before. Call after. — be the one agent holding an answer.

To Your Best Listings Yet,
Edmund Bogen & Team
Edmund's Mastermind & Group Coaching
"Because Being Caller Number Forty-One is NOT an Option!"