The Price-Cut Conversation: AI Builds the Market Evidence So You Keep the Listing and the Seller

Meeting Details Date & Time:

🗓️ Wednesday, 9:00 AM EST | October 14th

⚡ Why This Session Matters

While most agents walk into the price talk with an opinion, sellers are watching the market turn around them. In August 2026, 20.4% of active listings on Realtor.com had a price reduction, Redfin counted 57.9% more sellers than buyers — the strongest buyer's market in its records back to 2013 — and NAR reported a 4.9-month supply of homes for sale, its highest level in over ten years.

• It isn't one national story: 31.4% of Denver listings took a price cut in August, versus 10.1% in Hartford — your seller needs evidence from their own market
• Sellers argue with opinions — they don't argue with what buyers actually did

You don't need a harder conversation. You need better evidence — built before you ever sit down.

We will master 3 systems live, together:

1️⃣ The Evidence File – code every piece of showing feedback into reasons, track what competing listings did week by week, and send the update that fits the listing's stage

2️⃣ The Decision Brief – the trigger test for when a price change is warranted, five options with net proceeds, the search-range check, and the emotion-first conversation

3️⃣ The Second Launch – re-engage everyone who passed at the old price, by the reason they passed, and prove the change worked with a 14-day scorecard

💰 What You'll Leave With

• 🗂 The feedback evidence coder — turn "nice home, not for us" into counted reasons
• 📊 The competitor movement ledger — what buyers chose instead of your listing
• 🚦 The price-change trigger test — not yet, watch, or now
• 🧮 The options-and-net decision brief — five paths, with the math
• 💬 The emotion-first opener and roleplay — practice before the real meeting
• 📈 The 14-day scorecard — proof the change worked

🔥 What Makes This Different

• LIVE build — we code real feedback and build a decision brief on screen
• Verified, not viral — every market number checked against the publisher's own release, with sources listed
• National with local tie-backs — from Denver to Hartford, Nashville to Nassau County
• Builds on your library — no re-teaching the pricing story or relaunch copy you already have
• Complete workbook PDF included — all 12 prompts and worksheets

Educational session — not an appraisal and not legal, tax, or financial advice. Always follow your broker's policies and your MLS rules.

The choice is simple: keep walking into the price talk with an opinion and hope the seller agrees — or spend one morning building the evidence system that lets the seller make the decision with you.

To Your Confident Conversations,

Edmund Bogen & Team

Edmund's Mastermind & Group Coaching

Because Losing a Listing to a Price You Couldn't Prove is NOT an Option!