Private, Preview, or Public? The Three-Path Listing Conversation

Meeting Details Date & Time:

🗓️ Wednesday, 9:00 AM ET | October 28th

⚡ Why This Session Matters

The listing appointment has a new question in it: private, preview, or public? The agent who can explain only one path is about to lose the listing to the agent who can explain all three. Zillow Preview pre-market listings went live on Realtor.com on September 17, 2026, with more than 400 brokerages enrolled. Compass rebuilt its website around early-stage listings five days later. Three states have passed laws on the subject. Your sellers are hearing about it, and they will ask you.

• We build the seller's one-page map LIVE, with prompts: paste your MLS rules, your brokerage's options and the portal policies, and AI turns them into a page the seller can read, with a source and date on every line
• It isn't one national rule: Stellar MLS delays distribution for five days, BeachesMLS allows up to 21, and North Texas's Coming Soon status runs up to 30 — your seller needs the map for their MLS, not a headline
• Neutral on purpose: no side taken between any brokerage, portal or MLS — the seller chooses, and you are the agent who explained it

Three paths. One listing. The agent who can explain all three gets it.

🎯 What You'll Learn

We will master 3 systems live, together:

1️⃣ The Three-Path Map – turn your MLS rules, your brokerage's options and the portals' published policies into one page a seller can read, with the source and date on every line

2️⃣ The Path Comparison – set the three paths side by side for this home and this seller's goals, show what your local data can and can't prove, and check any study the seller has been quoted

3️⃣ The Choice Record – answer the path questions without running down another agent, put the seller's informed choice in writing, and set the date that triggers a switch

💰 What You'll Leave With

• 🗺 The rule intake — your MLS, brokerage and portal rules on one sheet, with a source and date on every line
• 📄 The seller map — the three paths in plain English, with no recommendation
• ⚖️ The side-by-side — reach, timing, privacy, access, listing history and reversibility for this home
• 🔎 The claim check — five questions for any study a seller has been quoted
• 💬 The four path questions — answered without running down another agent
• 📝 The choice summary and the review agreement — the decision in writing, with a date to look again

🔥 What Makes This Different

• LIVE build with AI — we paste real MLS rules into the prompts and build the seller's one-page map and the side-by-side on screen
• Verified, not viral — every rule and study checked against the publisher's own document or a named trade report as of October 2, 2026, with sources listed
• National with local examples — Florida, Texas, Washington, California and the Mid-Atlantic
• Builds on your library — the Coming-Soon Machine and the Price-Cut Conversation pick up where this leaves off
• Complete workbook PDF included — all 12 prompts and worksheets

Educational session — not legal advice. Always follow your broker's policies, your MLS rules and your state's law.

Your next seller already has the question. You can walk in with one answer and hope they don't ask about the other two — or walk in with the map, built live with AI, and win the listing on any path they choose.

To Your Next Listing,

Edmund Bogen & Team

Edmund's Mastermind & Group Coaching

Because Losing the Listing to the Agent With the Map is NOT an Option!